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The summer of '05

The onset of summer is accompanied by the cola-wars with the sort of advertising that is aimed at hitting the competitor below the belt. While watching ODI between between India and Pakistan today, I saw the Mountain Dew's commercial, a spoof of the ThumsUp Mount Everest Challenge, clear mud slinging at its brand ambassador. First blood.

It remains to be seen how long will it take for Coca Cola to launch a new Sprite campaign as a counter measure. It will come, that is for sure! And yes, the Sprite one's are often more interesting than what Pepsi's agency guys come up with.

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