An hour watching television and one can't help but take notice of the plight of the Indian advertising industry. You wouldn't come across any interesting and eye catching television commercial just as creativity seems to have been thrown out of the window in quest of 'mass appeal'!
So when Tata Group's new Television commercial was released some days ago, it was a refreshing change. The advertisement is woven all around the group's core idea 'Live your values', the values being Faith, Skill, Partnership, Honesty, Teamwork, and Respect.
The commercial starts with a child walking towards his waiting friends followed by an intensely fought football match in rain, highlighting all the above mentioned values during the course of play. Togetherness, team spirit, right attitude and sportsmanship are all conveyed splendidly through the commercial.
Image courtesy: IndianTelevision.com