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Showing posts from May, 2007

Kaapi and Cappuccino

So, what did I do this weekend? I drank a cup of coffee. And now, If you're wondering why would I be blogging about some cup of coffee I drank, its purely because I have understood that "life is not solely composed of tasks, but tastes."Okay, continuing: I drank another cup of hopeless coffee at the ubiquitous Cafe Coffee Day. Hopeless, I say, because that is exactly what it appears when compared to the kaapi at any of the numerous Darshans or Saagars in every nook and corner of the city. It's not that I realize my preference for kaapi only now but the law by Mr. Murphy, or any of the corollaries following from it probably played their part. I was there meeting a friend and it is only obvious that I ask the individual for a cup of tea/coffee. The answer in most cases is yes, for almost everyone knows my affinity for caffeine. The problem here was that I meant a filter kaapi and the friend here was more of a cappuccino type. No problems, I thought as it was just a mat…

Podworks.in - India's Biggest Event on Podcasting

As someone who is really hooked on to podcasts, I find it really odd when people are completely oblivious to podcasts, and that the term podcasting still remains geek to many. So much that The Times Of India once ran a whole article on Podcasting without even mentioning terms like RSS, web feeds, or subscription!!! What they said:
All downloadable audio files are now called ‘podcasts’.

[...]But while all those who download music from the net are indeed ‘podcasting’
Why I am writing about Podcasting today is because I just got to now that Chennai will be organizing another unconference this June 9th and 10th on Podcasting . Podworks.in, as the event is called is a "2-day workshop styled unconference dedicated to the sharing of knowledge around new / social media (audio and video podcasting, blogging, more.)

The event being a workshop styled unconference, is the place to know all about Podcasting ; and then start publishing/consuming all that media content with the available syndicat…

SMS and Mobile Targeting

Writing his guest column at the Mobile Marketing Magazine, Richard Webster writes about how SMS and intelligent targeting can produce great results:The key to unlocking the real potential for customer recruitment lies in understanding more about them and having the ability to interact with them directly. The availability of mobile data, and the intelligent application of it, is absolutely critical to SMS campaign success. Analysis and careful selection can be carried out before broadcast, and afterwards, with detailed responder profiling.[...] With intelligent application and targeting, SMS messaging can enhance a brand, and produce great results. Furthermore, it is cost-effective, measurable and intuitive: lifestyle data in particular has a wealth of additional variables, because the way in which the information has been volunteered allows for the fine-tuning of campaign targeting like no other data can.   [...] here is a pipeline for immediate, measurable and targeted communication …

New Search Experience with Google Experimental

The ever-experimental Google now redefines our Search Experience with new User Interfaces for Search. The new interfaces provide a more "integrated" search experience, that means that you don't have to go about looking for different search engines for videos, blogs, news, pictures etc. New Navigation FeaturesNavigation within search results and within different Google sites is going to be a whole new experience with a top navigation bar as seen in this screenshot:

Google results: The new top navigation bar

But the best part about the new navigation is the contextual navigation links on Search Results. With this, for any keyword searched, if there are relevant results in any other Google service like Maps, Blogs, Videos, the links to those would also appear. For example, a search for India would result in a dynamically generated navigation bar with links to results from Google's NewsMapsBlogsGroupsImagesVideo etc. But I always liked the Live Search top nav…

Pipl- People Search Engine

Just came across Pipl, a Search Engine for People on SEL.Pretty interesting is all I'll say at the moment; but the results I looked for were far from accurate. Here's what SEL had to say about it: Pipl is a people search engine that tries to be a little different. Rather than just go off and hunt for email addresses, this tries to search through the deep/invisible/hidden web to return content that other search engines are going to miss. [...] This however maybe a little churlish, given that it's only recently launched. It's an engine that's worth taking a peek at - even if it's only to see what they have on you and your namesakes. It will probably be more than you expect.Technorati tags: ,

Every start.com has an end

start.com, the incubation experiment that finally led to the hyped Live.com is all set to retire on the 22nd of May 2007. I actually used start.com for a while before I moved on to Newsburst and finally Google Reader.Announcing this, Sanaz Ahari wrote on the start.com blog:This is a bittersweet moment as I reflect on what start.com accomplished from it's inception in February 2005, helping pioneer ajax homepages and gadgets on the web. We accomplished great things both in terms of technology as well as being an agile small team and connecting with our customers. A successful incubation project that evolved to live.com. Unfortunately it is now time for us to retire start.com as our incubation ground for live.com.  Effective next Tuesday, 5/22/07, start.com will redirect to live.com.

Mobiles- Push based advertising might work

The last time I wrote about mobile advertising, I had written that push based advertising could really get annoying. However, speaking at the PMN Mobile User Experience conference, AnttiOhrling-co-founder of advertising-funded MVNOBlyk said that it might just work!
From mobileuserexperience.com:

[...]push-based advertising will not annoy customers if it is correctly targeted. In fact, Blyk's research in the UK market (where it will launch this summer) indicates that customers perceive value in receiving push messages if they provide unique offers. Ohrling, who also chairs a global advertising agency, explained that push advertising can be a way of enabling customers to differentiate themselves from their peers by giving them access to information and events unavailable through other channels.

Microsoft Dead?

Microsoft, for a dead company has pretty lively profits, says The Var Guy. He sits down and comes up with 10 Stunning Facts About Microsoft’s Profits.He compares Microsoft's profits with other giants, and computes how long does it take to beat the quarterly net income of some of the companies like Apple (just 2 weeks), IBM (5 weeks), Google (just 18 days), and Nike (1 week!)

Mobile advertising - Its about Timing

Timing is EverythingTelecoms.com has a wonderful piece on Mobile advertising. Timing is Everything, it says: "The key to the promise of mobile advertising lies in the fact that the mobile device provides a very personal, direct and interactive communications channel to customers, he points out. In advertising terms, mobile operators own some of the best advertising inventories available anywhere. In addition they own two key assets: the customer's location and personal identity in terms of behaviour, demographics and content preferences. This puts mobile operators in a very strong position when competing for advertising budgets."Somehow I am confused by the two possible ways of mobile advertising: First, the push based advertising where you just send an advertisement through an SMS to the user. The second, where the user sees an embedded text ad on his screen, say while browsing on his mobile. While the former seems too intruding and offensive, the second simply eats int…

Life in namma Bengaluru

"Life" has to be spiced up in Bangalore! Absolutely no second thoughts about it and when someone in the Government thinks the same way too, you can't help but wonder if what you're hearing is right. Back in college, I can recall everyone excited about the prospect of moving to Bangalore. After all, it was supposed to be the city with a "night life" worth boasting about and what not. And boy, weren't expectations hurt when we set foot in Bangalore. Creatures of habit- we, who hardly went to sleep before pinging Sun God that it was his time to take over, were left devastated that there was not even a cup of tea and Parle-G to be had after 11pm. I've seen many an individuals feel let down by this city of their dreams seeing the roads deserted, the shops and eateries shuttered down, the auto-rickshaw-wallahs shouting obscene fares at them (come on folks, assuming you are a Software Coder and since almost all autowallahs in this city consider it their du…