The last time I wrote about mobile advertising, I had written that push based advertising could really get annoying. However, speaking at the PMN Mobile User Experience conference, Antti Ohrling-co-founder of advertising-funded MVNO Blyk said that it might just work!
From mobileuserexperience.com:
From mobileuserexperience.com:
[...]push-based advertising will not annoy customers if it is correctly targeted. In fact, Blyk's research in the UK market (where it will launch this summer) indicates that customers perceive value in receiving push messages if they provide unique offers. Ohrling, who also chairs a global advertising agency, explained that push advertising can be a way of enabling customers to differentiate themselves from their peers by giving them access to information and events unavailable through other channels.
Comments
Apart from that I think India might not be the right place where no information is properly collated, like the last night discussion we had about maps.
Such stuff needs out of band activities like collecting data in a structured manner which can't be done virtually (not always)
It shouldn't be too difficult in India to actually push targeted ads. I believe MSPs would not be too unwilling to provide the demographic details (just the consumer's gender/age); to that you add LocationFootprints and you're in business!