The last time I wrote about mobile advertising, I had written that push based advertising could really get annoying. However, speaking at the PMN Mobile User Experience conference, Antti Ohrling-co-founder of advertising-funded MVNO Blyk said that it might just work!
[...]push-based advertising will not annoy customers if it is correctly targeted. In fact, Blyk's research in the UK market (where it will launch this summer) indicates that customers perceive value in receiving push messages if they provide unique offers. Ohrling, who also chairs a global advertising agency, explained that push advertising can be a way of enabling customers to differentiate themselves from their peers by giving them access to information and events unavailable through other channels.