Skip to main content

SMS and Mobile Targeting

Writing his guest column at the Mobile Marketing Magazine, Richard Webster writes about how SMS and intelligent targeting can produce great results:

The key to unlocking the real potential for customer recruitment lies in understanding more about them and having the ability to interact with them directly. The availability of mobile data, and the intelligent application of it, is absolutely critical to SMS campaign success. Analysis and careful selection can be carried out before broadcast, and afterwards, with detailed responder profiling.

[...] With intelligent application and targeting, SMS messaging can enhance a brand, and produce great results. Furthermore, it is cost-effective, measurable and intuitive: lifestyle data in particular has a wealth of additional variables, because the way in which the information has been volunteered allows for the fine-tuning of campaign targeting like no other data can.   

[...] here is a pipeline for immediate, measurable and targeted communication bursting with potential, and waiting to be exploited to the full.  Delivery of message, capture of response, trackability of source-to-sale at a low cost-per acquisition: the next big thing for mobile marketing is the application of data. They say there is no idea so powerful as one whose time has come: so get targeting, get texting.

[via Emergic]

 

Comments

steve campbel said…
i use www.create-ringtone.com to create and send FREE custom ringtones, wallpaper, mp3 and video files to cell phones around the world

Popular posts from this blog

Startups for a stronger Resume?

When the whole web is abuzz with keywords such as Ajax, Web 2.0, Meebo and all, there is some uncertainity about how this new Internet Bubble will shape up.

Mike at Techdirt writes that some of these new startups may be only to actually stand out for the crowd and act as a strong resume.

While the complaint is that so many of these companies are built to flip rather than to be sustainable businesses, some are noticing that this process is really just a better way for some to stand out and get a job. You build a company quickly and cheaply that gets some attention, and a bigger company comes along to scoop up your company, giving you a nice "signing bonus." In effect, the purpose of these companies is to act as a strong resume to stand out from the crowd.
Technorati Tags:

Pottermania

I'll have to admit that the nature of Pottermania is beyond my comprehension capabilities! As more and more fans of all ages and countries immerse themselves in Harry’s adventures, adding fuel to the belief that Pottermania is inescapable, I am purely and simply baffled by its ability to appeal to all ages.

Bored by the inactivity prevailing in this muggle world, I began to read the first one of the series and immediately concluded that reading beyond the tenth leaf was something impossible. Undeterred, I watched the first movie. I Hated it. But with the evil-wizard becoming apple of more and more eyes with every passing moment, around the world, it could only have been something wrong with me and so I watched the second movie. And then it became so easy to establish that I loathed the Potter Kid!

Just a passing thought - "Would it be a bad idea for a Potter special appearance in Oliver Twist? The poor kid could do with some wizardry."

The Winner is Cricket

"Nothing gets the nation going like Cricket does." A few days ago, I would have thought twice before saying this, but the recent exploits of our Men in Blue in the European continent have ensured that we fans have converted back to our first religion of choice- Cricket!

They went to Ireland down and out- written off, forgotten by their fans, away from the radar of the media. And then, all it took was a 2-1 drubbing of the Proteas in Belfast and the "Team India" was on its road to recovery- the road to fame again.

Then came England and by this time, the media had got excited- again, the newspapers and Television were discussing cricket- again, and "expectation" was back- again. The Mighty Four were on their last full tour to England and all of a sudden, none wanted to miss the spectacle. Cricket was back, forgotten for just a while, but back in all its glory; much like one of its own disciples whom we all know as Dada. The nation was believing again, so muc…