SMS and Mobile Targeting
Thursday, May 17, 2007
@ 6:31 AM
Writing his guest column at the Mobile Marketing Magazine, Richard Webster writes about how SMS and intelligent targeting can produce great results:
The key to unlocking the real potential for customer recruitment lies in understanding more about them and having the ability to interact with them directly. The availability of mobile data, and the intelligent application of it, is absolutely critical to SMS campaign success. Analysis and careful selection can be carried out before broadcast, and afterwards, with detailed responder profiling.
[...] With intelligent application and targeting, SMS messaging can enhance a brand, and produce great results. Furthermore, it is cost-effective, measurable and intuitive: lifestyle data in particular has a wealth of additional variables, because the way in which the information has been volunteered allows for the fine-tuning of campaign targeting like no other data can.
[...] here is a pipeline for immediate, measurable and targeted communication bursting with potential, and waiting to be exploited to the full. Delivery of message, capture of response, trackability of source-to-sale at a low cost-per acquisition: the next big thing for mobile marketing is the application of data. They say there is no idea so powerful as one whose time has come: so get targeting, get texting.
[via Emergic]
7:24 AM
i use www.create-ringtone.com to create and send FREE custom ringtones, wallpaper, mp3 and video files to cell phones around the world
2:11 AM
Crystal Necklace made with organza ribbon are a trendy way to accessorize your wardrobe. The following steps detail how to make a Crystal Bracelet. Slide a sterling silver round bead, a fire polished-style bead and then another round bead onto the ribbon on each side of the Crystal Pendant. Slide one sterling silver round bead on each side of the crystal, but keep them near the end of your Crystal Earring. You need to hide the knot that you will tie for the clasp at the end of Crystal Ring. Decide the length of your crystal jewelry. Tie the ends of your necklace to each side of a Crystal Bottle Stopper, using a square knot. Dab some cement glue on both knots, and trim any excess ribbon from the knots using your scissors. Repeat the step for the other side of the Crystal Paperweight. The beads will appear at the ends of the crystal jewelry on both sides of the toggle clasp, which you will use to attach Crystal Decoration. A friendship bracelet is a token of love and affection exchanged between friends to celebrate and strengthen the ties of their friendship.