Skip to main content

Newsburst: Yet another Web Based RSS Reader?

I am currently playing around with c|net's Newsburst. It might just be another web based RSS reader, but certainly it looks nice to use.

What is interesting here is that this reader is provided by one of the biggest news providers via RSS itself. This launch of newsburst follows the launch of similar branded RSS readers by The Guardian and LA Times last week. The question we need to ask is why are news companies rolling out these branded RSS Readers? According to The Internet Stock Blog,
"Branded RSS readers come pre-loaded with RSS feeds from the content provider. That locks in customers and guarantees traffic. Hosting the RSS reader on the content provider's web site also makes that site the customer's destination of choice."
And we must also remember that such branded RSS Readers bring to the user not just its own contents but those of its competitors too. Now isn't it an interesting way to stop people from visiting your competitors websites? It's like getting people to come to your site to get contents from your competition!


Screenshot of Newsburst RSS Reader
Screenshot of Newsburst RSS Reader from c|net

Comments

Post a Comment

Popular posts from this blog

Gmail Chat Disabled

The fact that it happened does not surprise me but that it took so long for our network administrators to figure it out does. And if you are wondering how do you disable Gmail's chat features on your network, you only need locking DNS lookups to chatenabled.mail.google.com , by returning 127.0.0.1 .
52 comments
Read more

Firefox Extension for coComment!

I have put up the Firefox Extension for coComment! I and a few friends have been using it for a day now and it seems to work fine! Download coComment! for Firefox coComment! for Firefox allows you to coComment! from the right-click context menu and is of great help especially when commenting in a pop-up window where you can't access your bookmarks. Also, with this extension you will not have to move from the comment area to your bookmarks to click the 'bookmarklet' and then back, before you click the submit button on the blog. With this extension, you can directly move on to the submit button after writing the comment and merely hit the right click 'activating' coComment before submitting the post. Simple Fitts' law and it makes your browsing experience a great deal better and faster. Let me know what you think of it!
15 comments
Read more