SEM - Maharajah to do without the hyphen

The 71 year old Maharajah is on an image rebuilding flight course. In its continuous quest of a contemporary look, Air India today decided to do away with the hyphen from "Air-India".

According to an official:

"The dropping of the hyphen means AI moves up in the alphabetical list of airlines and will be displayed much earlier in the computerised reservation systems and Web pages than before. This will lead to more visibility for the airline"

A case of Search Engine Marketing?

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