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Advertising Billboards as Rain Covers

Advertising billboards are put to use as Pakistani refugees, left homeless after the October 8 earthquake, set up their tents in Muzaffarabad, Pakistan.

Advertising Billboards as Rain Covers

[via SFGate]

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Comments

Anonymous said…
At first I was going to say: "That's disgusting. How can companies help the needy only to take advantage of their situation to advertise." And then I realised that the people were actually using the signs as tents. Good for them for their ingenuity.
6:49 AM
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