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Zune's Monstrous Ads

What exactly is it that the guys at Big M are trying to achieve with these ridiculous (dangerously bordering absurdity) ads for the Zune?

The first one I came across was at RockInsider. How a couple of monsters swallowing down people and vans are related to MP3 players beats me.


Then the new redesigned YouTube also suggested that I see the other Zune ads. And could it have been any different? Looking at these and other Zune ads, I'll say I even believe this conversation did take place at the fictional Microsoft Zune Design Laboratory.

The ads on Soapbox were disappointing too. But atleast they made some sense!


Video: Zune TV Ad - Snow

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