The other day Arun sent me this invite to check out their latest trend-tracking application- mymuv and today I finally got to take it for a spin.I wasn't even remotely sure of what to expect but just as I keyed in the invitation code, I must say I found it pretty slick. I'd refrain from using the word web2.0 here for all the uncoolness that's now associated with the word but it's one of the best "next web" application we've seen from India.
Lets begin by calling it a memedigger for trends. The whole idea is simple. Lifestyles change. The trends around you always change. So what do you do? You set a trend, or make a "muv" and let others rate it as cool or uncool, post comments on it, discuss the trends. As "mymuv Dilberts" put it, "you get to be cool! set trends. track trends. and tell others, what you think of their muvs!"
mymuv provides an excellent feature set with a great UI to enable trend tracking and build a social community around it. On first looks, the UI appears very neat. It's all there- gradients, rounded corners, lively colours and even a mascot Treemy- an Asian Arowana fish!
It remains to be seen just how well do people take to this trend-digging, and just how profitable this idea turns out to be but overall the concept is pretty interesting and exciting. Registrations for Mymuv would be open anytime this week and so you can expect to get muving real soon. And do let me know what you guys think.